About
We are a remote Shopify powerhouse (since 2009—back when USB drives were still cool). Although we began as a graphic & web design agency, we quickly expanded our services to e-commerce and fell in love. This evolution laid the foundation for our expertise in e-commerce conversion optimization. Combining Branding, User Experience, and Analytic Data results in higher conversion rates.
15+ Years of excellence
A Quick Recap of the History of Optimizers
Founded in 2009, Optimizers began as a brand identity agency before expanding into the e-commerce space. Over the past 15+ years, we have evolved into a remote Shopify powerhouse, partnering with Shopify Plus stores to drive growth through custom UX design, web development, and speed improvements.
Our commitment to conversion-focused, ADA-compliant web design and development has made us a trusted partner for e-commerce success.
Our journey is marked by a dedication to excellence and a passion for helping our clients thrive.
Integrity Designs
Graphic & Web Design Agency (2009-2011)
Born out of a passion for brand identity, print design, and web design & development, Integrity Designs proudly served over 320 clients. We specialized in digital and print design, creating compelling brand identities and print-ready files, and offering web development services on Shopify, WordPress, and Squarespace. Our achievements include winning the 2018 Chamber of Commerce Top of Virginia logo design award.
WITTY
Shopify Design & Development Agency (2011-2023)
Rebranded as WITTY to exclusively serve e-commerce Shopify merchants, we partner with Shopify Plus and Shopify stores to drive growth. Our services included custom UX design and web development, custom private and public Shopify apps, speed improvements, Shopify e-commerce consultations, and conversion rate monitoring.
Optimizers
Shopify CRO, ADA Compliance, Design and Development Agency (2024-current)
Rebranded as Optimizers, we reposition our value to Shopify merchants by focusing on conversion-focused and ADA-compliant web design and development. With a strong foundation in branding and UX design, comprehensive Shopify technical expertise, and adherence to WCAG guidelines, we aim to deliver the highest quality Shopify solutions.
Ready to tell us about your next project? We're ready to listen!
We are a Shopify Agency, who design, develop, support & grow Shopify & Shopify Plus stores.
Reach out today, Book an Intro Call or Book a Shopify E-commerce Consultation Today!
We're hiring!
Looking for a new opportunity?
We are always looking to grow our talented & versatile team.
Send us your resume and portfolio today!
Leadership TEAM
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Co-Founder aka The Dreamer
Raised in an entrepreneurial family of seven, Travis has always had a love for business and helping others. His passion for learning continues to drive the creation of new businesses.
Dad • Adventurer • Business Addict
Co-Founder aka The Planner
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We're hiring!
Looking for a new opportunity?
We are always looking to grow our talented & versatile team.
Send us your resume and portfolio today!
